More than 75 per cent of US internet users watched a streaming or progressive
download video during November, averaging 3.25 hours per person.
Research firm
comScore
said that
Google
sites, which include
YouTube,
increased video market share by more than two percentage points to 31.3 per cent
from October to November.
Americans viewed nearly 9.5 billion online videos in November, and Google
sites once again ranked as the top US video property with three billion videos
viewed.
Google accounted for 31.3 per cent of all videos viewed, 2.9 billion of which
occurred at YouTube.
Google sites also captured the largest online video audience with 76.2
million unique viewers, followed by Fox Interactive Media with 46.3 million and
Yahoo sites with 37.3 million.
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