New vertically integrated offerings and business models will kick-start
demand for networked video in the home, experts predict.
A recent study by
ABI
Research noted that initial offerings have been centred on a computing and
home networking model, but that vendors are learning that they must provide
end-to-end offerings in order to attract consumers.
The
Digital
Living Network Alliance (DLNA) supports broad communication between
networked devices, and even handset manufacturers such as
Nokia have
shown how a Wi-Fi enabled handset plays a role in the connected living room.
Microsoft,
meanwhile, has been busy with its
Extender
technology for Windows Media Centre.
Extenders can be embedded in any suitable consumer electronics device, in
addition to standalone Digital Media Adapter clients, and are featured in
products from
Linksys,
D-Link and
HP.
"While Extender defines a specific implementation, the more generic DLNA
devices continue to gain widespread industry support," said ABI Research
principal analyst Steve Wilson. "But these have less visibility at the consumer
level."
However, Wilson believes that video is the "big fish" and that home
networked-based approaches are beginning to take a back seat to efforts by
companies that directly link internet services with television.
The analyst noted that companies such as
Apple,
Netflix
and TiVo are
using their strong brands to provide more vertically integrated offerings.
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