The European Union (EU) review of
Google's $3.1bn (£1.5bn) bid for
DoubleClick will focus solely on the
competition aspects of the deal and not privacy issues.
The European Commission will
decide by the end of the month whether to approve the deal or examine it
further.
But privacy issues raised by the deal will not be taken into account at all,
according to EU Commissioner Neelie Kroes.
"We are looking at the influence on competition and that is it," she said.
Google announced the proposed purchase of the online advertiser in April to
bolster its sales of Internet ads.
The takeover would help the search giant expand its revenue model away from
text-based advertisements published alongside search results into the growing
display advertising market.
The DoubleClick deal is also facing an antitrust probe by US regulators.
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Software giant urges Senate to block Google's purchase of DoubleClick 28 Sep 2007
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