The European Commission's four month
investigation into Google's proposed $3.1bn
(£1.5bn) takeover of advertiser DoubleClick starts today.
The proposed deal raises concerns about competition in the online advertising
market. Rivals such as Microsoft claim
that the merger would give the search giant a dominant position in the sector.
Last month the Australian regulator granted
permission
for the DoubleClick deal. And antitrust experts at law firm
Kirkland & Ellis predict Google will
win its case in the US, leaving Europe as the final hurdle.
The Commission now has 90 working days, until 2 April, to reach a decision
about the future of the deal.
Google chief executive Eric Schmidt said: "We are obviously disappointed by
the European Commission's decision to extend its review of our acquisition of
DoubleClick.
"We will continue to work with the Commission to demonstrate how our proposed
acquisition will benefit publishers, advertisers and consumers."
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