Smee: ShoreTel's growth prompted investment
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Cohort opens first ShoreTel training centre

Vendor targets more centres after distributor becomes first to pass new training accreditation

Sam Trendall, CRN 28 Aug 2008
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ShoreTel has hailed distributor Cohort Technology's efforts in becoming the first company to pass its new advanced training certification and is hoping more partners will follow suit.

Europe's first ShoreTel certified training centre will now be based at Cohort's headquarters in Basingstoke. It will offer the Implementing ShoreTel IP System training course for resellers. Cohort's managing director Grahame Smee said the growth of ShoreTel's UK channel had necessitated the opening of the centre.

He said: "ShoreTel is appealing to more and more established voice partners as the brand grows. There is always a need for training and a lot of our partners are recruiting new staff."

Smee said his company's experience of running training courses would stand it in good stead for the ShoreTel centre. He said: "We have always been recognised as having quality value add services and we provide training for several of our other vendors. For our partners we can offer the full package."

Shoretel's EMEA managing director Mark Swendsen said he hoped to open more such facilities in the near future. "Cohort is the first partner to have passed our new advanced training certification and there are pretty rigorous standards. Cohort has done a fantastic job and this is a way to get them into our recurring revenue scheme," he said.

Swendsen revealed the centre would be used to train existing partners and new recruits, as well as end users. He said: "All the training centres are designed to be centres of excellence in terms of quality. We track customer satisfaction and training is the single easiest way to ensure a happy customer."

See also:

IP telephony vendor enjoys 32 per cent revenue rise but is hit by stock-based compensation expenses  27 Aug 2008
IP telephony vendor ShoreTel has claimed it is committed to giving its partners more elbow room than its rivals and is determined to protect reseller margins with a selective recruitment policy.  27 Jun 2008
Vendor reveals plans to use funds from IPO to allow its 35 UK VARs to net more European accounts  23 Apr 2007

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Tags: Distribution, Voice-and-data, Cohort, Shoretel

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