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Microsoft and RIM heat up Facebook fever

Giants seek to capitalise on site’s popularity

IT Week Staff, IT Week 25 Oct 2007
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After weeks of rumours, Microsoft has taken a stake in wildly successful social networking site Facebook. However, the software giant will pay a steep price for the pleasure, doling out $240m for just a 1.6 per cent share.

Microsoft is paying the high price to get exclusive third-party access to selling advertising on Facebook. The investment gives Facebook a paper valuation of $15bn but critics are divided over whether, at this early stage of Facebook's development, Microsoft will get value. Reports had suggested Microsoft and Google were involved in a two-way tussle over Facebook.

Separately, RIM announced Facebook for Blackberry Smartphones as way to optimise the site for BlackBerry users. The application runs natively on devices and lets users have messages and other interactions pushed to them in real time. The announcement comes as many IT managers seek to curb use of Facebook in working hours.

See also:

BEA logoBut awareness of Web 2.0 technologies is still poor, according to BEA Systems  06 Sep 2007
As well as a full qwerty keypad, RIM’s latest handheld offers push email, a digital camera and enhanced media player  03 May 2007
firefox logoMozilla is working on social networking add-ons for its Firefox browser  04 Apr 2007
IBM logoLotus Connections takes lead from MySpace  22 Jan 2007

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