After weeks of rumours, Microsoft has
taken a stake in wildly successful social networking site
Facebook. However, the software giant will
pay a steep price for the pleasure, doling out $240m for just a 1.6 per cent
share.
Microsoft is paying the high price to get exclusive third-party access to
selling advertising on Facebook. The investment gives Facebook a paper valuation
of $15bn but critics are divided over whether, at this early stage of Facebook's
development, Microsoft will get value. Reports had suggested Microsoft and
Google were involved in a two-way tussle over Facebook.
Separately, RIM announced Facebook for
Blackberry Smartphones as way to optimise the site for BlackBerry users. The
application runs natively on devices and lets users have messages and other
interactions pushed to them in real time. The announcement comes as many IT
managers seek to curb use of Facebook in working hours.
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