Google Local gets go ahead

Google today announced the official US launch of its Google Local offering which merges the search giant's services previously branded as Google Local and Google Maps.

No longer in beta in the US and Canada, users can visit Google Local to find local search and mapping information in one place.

Google Local is designed to offer information such as integrated local search results and detailed driving directions, and includes features such as draggable maps, satellite imagery and keyboard shortcuts.

This mapping data is combined with local information from the search firm's web index and business listings such as Yellow Pages directories.

"With today's launch of Google Local, users will be able to go to one location to find all the local and mapping information they need," said Marissa Mayer, director of consumer web products at Google.

"Whether it's directions to the nearest pharmacy or reviews of nearby dim sum restaurants, we will continue to develop innovative technologies that enrich our users' lives."

According to Google, providing access to local and mapping information is a natural extension of its "ongoing mission to organise the world's information".

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