Google dominates the
search engine market in the UK, referring nearly three out of four search engine
visitors, new data from web analysis firm
WebSideStory has
revealed.
The search giant referred an average of 74.67 per cent of all UK visitors to
other sites on the web in February, compared to just 9.3 per cent for its
nearest competitor, Yahoo,
according to the
WebSideStory
Index.
Google's search referral percentage in the UK exceeds the US average for the
month (55.39 per cent) and the global average (62.4 per cent).
"When people think of search they think of Google, even more so in the UK
than in the US," said Rand Schulman, chief marketing officer at WebSideStory.
Rounding out the top five in terms of search referrals were Yahoo (9.3 per
cent), MSN (5.46 per cent),
AOL (4.21 per cent) and
Ask.com (2.28 per cent).
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