BT is still winning the lion's share of the UK broadband market, despite a rash of 'free' broadband launches by rivals
BT's retail customer base has continued to grow
R E L A T E D   C O N T E N T
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BT still top of the pops for broadband

No impact from 'free' offerings

Jane Hoskyn, vnunet.com 28 Jul 2006
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BT is still winning the lion's share of the UK broadband market, despite a rash of 'free' broadband launches by rivals. 

Carphone Warehouse, Orange and Sky have all launched home communications packages that include 'free' broadband for paying subscribers. However, BT's retail customer base has continued to grow.

Over the three months to the end of June, BT customer numbers grew six per cent to 2.8 million, including 30 per cent of new broadband sign-ups. Pre-tax profits for broadband grew from £511m to £615m.

BT chief executive Ben Verwaayen played down the challenge from cut-price competitors.

"There are now two markets for broadband," he said. "The pretty crowded one based on price alone, and the value proposition which we have created."

BT's bumper market share echoes its apparent popularity among users. As vnunet.com reported earlier this month, BT came top in a survey of 10 of the UK's largest ADSL providers.

The UK telco is also proving popular overseas. In a statement on BT's website, Verwaayen said: "Our international business is expanding strongly and we won more than 200 new customer accounts outside the UK in the quarter.

"Our first-quarter results underpin our confidence in our ability to continue to grow."

BT plans to keep up the pressure with the launch of BT Vision, its internet TV offering, in the autumn.

See also:

Sky entered the 'free broadband' war this morning, promising reduced bills for its pay-TV customers and a sunny outlook for investorsMurdoch promises to 'push the boundaries of home entertainment'  18 Jul 2006
Broadband and associated IP-based services have reached "mass-market status" in EuropeService providers expand offerings in response to growing demand  10 Jul 2006
The UK broadband market is heating up thanks to the launch of a raft of converged services and the arrival of HSDPA in the countryMobile HSDPA launches while BT and O2 look to convergence  21 Jun 2006
Industry rumours suggest that Orange will follow Carphone Warehouse into the 'free' broadband market next weekMobile, internet and fixed-line package on the cards  30 May 2006
Rumours suggest that Carphone Warehouse will set the monthly cost of a phone line and broadband account at less than £10'Free' service set to drive down price of high speed internet access  10 Apr 2006

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