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EA brings online Battlefield to Korea

Launch of online game in rest of Asia planned

Simon Burns in Taipei, vnunet.com 08 Jun 2007
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One of the most popular multiplayer games of recent years will be remade in a special online edition for Asia, its publisher has announced.

The new edition of the Battlefield franchise will be co-developed by Electronic Arts and Korea's Neowiz Corporation

"We have seen the success of the Battlefield community in Europe and North America, and are excited to start working with the talented team at Neowiz to develop the game for Asia," said Patrick Soderlund, general manager of EA Dice, the Swedish EA subsidiary that developed the game.

"This is a great opportunity for the Battlefield franchise to create a new online experience with rich, streamlined game play and mass market appeal."

Neowiz has already worked with EA on the development and launch in Korea of FIFA Online, an online version of EA Sports' FIFA series of soccer games.

Boosted by the World Cup, the game has attracted 4.9 million users in the country, Neowiz claims. EA took a 15 per cent share in Neowiz when the two companies agreed to cooperate on FIFA Online.

"Gamers can expect to see enhancements that build on the rich community element of existing titles in the Battlefield franchise such as social networking and clan support, as well as new features to deliver an always-fresh, online in-game experience," the two companies said in a statement.

While development is taking place in Korea, EA also plans to bring the game to other countries, including China, Taiwan and Japan. In China, EA has partnered with The9 in which it has also taken a stake.

See also:

World of Warcraft operator grabs 15 per cent of The9  23 May 2007
Guild WarsGuild Wars publisher may have been betrayed by disgruntled staff  27 Apr 2007
Guild Wars expansions also on target, analysts say  25 Apr 2007
Battlefield 2142'Northern Strike' currently in development for the PC  22 Jan 2007
ChinaMarket to generate $11.5bn by 2010  12 Jan 2007
Games disconnected, companies fined or shut down  12 Dec 2006

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