Channel 4 is to make a selection of its hit shows available through iTunes in
the UK, including Shameless, Skins, Peep Show and
Black Books.
The latest episodes of current shows will not be available for download until
the day after transmission. Channel 4 is pricing the cost of its shows to match
the BBC at £1.89 per episode.
The announcement is part of an escalation of Channel 4's digital media
strategy following news of a £50m creative fund for digital media projects.
"Digital technology transforms our audiences' ability to create, access and
engage with our content," said Channel 4 chief executive Andy Duncan.
"This makes it easier for us to identify the best new British creativity and
bring it to a wider UK audience, and catalyse a new generation of digital media
production companies."
The move follows a
similar
announcement by BBC Worldwide last month to offer around 10 TV series,
including Life on Mars and Torchwood, as paid downloads on
iTunes.
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